Archive for the 'advertising' Category

personal, advertising, music

Muse are coming to Romania!

It seems this is a great year, having so many big bands and singers concerting in Bucharest at last feels wonderful.

After George Michael, Faithless, Prodigy, Stones, Tori Amos, on the 6th october we’ll be delighted to welcome Muse. It seems it’s not a rumour anymore, Chestionabil wrote about it, Feeder as well, and, most important, Microcuts, one of the Muse websites (it’d be really sad for them to be mistaking).

Till then, enjoy this great video (and song) shot in Romania, directed by Joseph Kahn. Be sure to check his website, he directed many videos for great artists, including Moby, Korn, U2’s “Elevation”, Eminem, George Michael, Chemical Brothers’ hilarious “Get Yourself High” and many more, as well as some great tv spots.
Muse - Knights of Cydonia:

advertising, type

The Mill - New Audi A5

A treat for the eyes and ears. The new ad for Audi made by The Mill (never cease to watch in awe their logo).

Audi A5

By the way, does anyone know how to save the quicktimes from BeamTV ? :D

advertising, branding

The difference between…

Knew this in text for a while now, but now I’ve found an image that pictures it as well:The difference between...

(via The Serif)

personal, advertising, design

Once in a life time (or how advertising works)

Lest I be dying of thirst will I ever buy another drink from a vending machine.

Why ? Simple (not) . A few days ago I saw a print in a small magazine showing a new product called Limo, a sort of lemonade. The ad was nice, the bottle looked ok, resembling Philipe Starck’s sleek lemon press called “Juicy Salif“, so I decided to try it. Well, first mistake. It tastes like crap. Lemon crap to be precise. When I complained of this to a friend I was told Schweppes bitter lemon is a lot better. Today, after walking for an hour in the sun, I thought I should try a Schweppes. Since I was waiting for the tube, I only saw Schweppes in Coca Cola’s vending machines. Tried a few which either were out of power or out of Schweppes, lost a tube, but in the end I managed to find one machine that took my money after pressing the right button. After 2 minutes of waiting, reviewing in my mind all possible kicks that could make the machine give back my money, PLOP! comes out a bottle: Cappy Grapefruit.

The horror… I hate grapefruit juice. This is how I convinced myself that buying for a vending machine is pretty much like russian roulette: you never know what you’re gonna get :P I will try Schweppes though, at least once :)

Gotta love Starck’s design nevertheless :)

advertising

no manfume here…

Old Spice respectGreat campaign, very on-brand stuff. I’ve been a fan of Old Spice comercials since I was little, they really gave you the feeling of old, classy “thing” (I was too young then to care about more expensive cologne). In my mind I’ve always connected the name Old Spice with the aftershave my grandpa used when I was a kid (it didn’t even matter what he used, to me it always had a specific charm).

These days I use Old Spice every day. Funny thing is I can’t seem to find it anywhere else but a contraband-looking subway shop :D

Now, my result, which I half-cheated, of course, just because the test wasn’t located for Romania >:)

advertising, identity

Great ads take time.

Lowe
At last, new site for Lowe Worldwide !

The good news is that the typefaces have changed, which should mean LoweCopper is gone for good! (hope I’m not glad too soon). It was way too old, bad looking, a nightmare on small prints, and so on. Not to mention that every two-dime SRL in Romania uses Copper.

Talking about change, I’ve also found this web 2.0 treatment of the Lowe logo (Lowe Estonia). And surely I have to mention my favourites, Lowe Bull (South Africa). Four words: “Great ads take time”.

True, true…

These guys have bull balls indeed :D

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