"...There are, however, some designers and even clients who insist that the public deserve and will respond to much higher standards in graphics. They are convinced, as Charlie Chaplin was convinced, that the best way to entertain the public is to first entertain oneself."
“The secret to creativity is knowing how to hide your sources”
—Albert Einstein
“Bad artists copy. Great artists steal.”
—Pablo Picasso
“Instinct [...] is memory in disguise—works quite well when trained, poorly otherwise.”
—Robert Bringhurst
•••
Last night I couldn’t go to sleep before making this poster (larger here)—it stood as a sketch in my Moleskine for two days. It is one of my works for the 15th Design Challenge (the theme being a bike-day-or-ride poster with the title “I want to ride my bicycle”). The concept is great: a giant, red-striking, italic B (Futura UltraBold, of course) suggesting the word “bicycle”, helped by the small bike icon (InfoPict Two) and being part of an already very well known song line, “I want to ride my bicycle” from Queen. Add that big red letter over a black&white photo (bikes in their urban environment) and you have a clear winner. Looks great (I actually have people that can testify, so please excuse the self-praise :P)
However, this poster—most likely—wouldn’t have been born without seeing another poster three days ago, browsing Flickr. This one was made by Gabriel & Svoboda, exibited at the A:Event—larger here.
Now, the obvious troubling question is: how much is my poster mine?
Sure, they only have the big italic B in common, and the black&white poster is obviously not the first or the last one to make use of a huge, dominating letter as the main focus of its composition. Just as I’m not the first to use red Futura UltraBold over black&white photography—Barbara Kruger did this way back, and she’s in most design books so almost every designer has seen her work at some point, even if only by visiting Centre Pompidou.
Usually we don’t really remember our influences, mostly because we always filter everything we see and learn through our own personality, through our own creative talent. I didn’t think of Barbara Kruger at all when I designed the poster, I only remembered her while writing this analisys. God knows how many other influences I had. But I did know about the other poster, I specifically wrote down in my sketchbook to use the big italic B to illustrate my own ideas.
In the end, I guess it comes down to how much the work is your own, to how well you’ve managed to bring it close to your soul, to how much you believe in it. To how much you’ve “stolen” it or made it your own, as Picasso says. Do I like the poster? Of course, I’m proud of it. Is it mine? I think so. But being an intelligent person, I’m never completely sure of anything (“Only fools are 100% sure, son” “You sure, dad?” “Of course, son”).
This having been said, in commercial work there’s a pretty different story. The last thing you want is to find out that your design resembles another—your whole effort for differentiating your client can be ruined just because somebody somewhere had a similar idea. This is why market research is important, just as keeping yourself informed on other fellow designers’ work is (but this also influences your work—feel the irony?)
Come to think of it, there is this recent case that touches the same problem: Wolff Olins’ Docomo vs Pentagram’s MAD. Many hurried to cry “copy-cat”, but that’s just plain thought-less reaction. All designers, consultants and advertisers (the serious ones, that is) know how many elements are involved during a project. And we all know that you can’t reinvent the wheel. The basic shapes will remain the same, nobody can “own” them, just like T-Mobile can’t own magenta—that’s just against common sense.
It’s always so inspiring to listen to Michael Bierut. This time he talks about five things, ‘five secrets’ he’s learned while working, and he shares them while explaining five relevant projects.
If you’re lazy or just here for a quick reminder, here are the five: • Listen first, then design
• Don’t avoid the obvious
• The problem contains the solution
• Indulge your obsessions
• Love is the answer
I can’t help but feel envy each time I see an asian artist that manages to express so well and so differently the light’s glow and its playfulness, nature’s vast array of colours, the shadows in their multitude of tints and shades, the feel of tranquility while looking around on a simple, normal day. All I know is her name, Jun, from the blog ii-ne-kore. Her website is in japanese, and sadly, in spite of the tons of anime that I’ve watched to this day, I still can’t read or speak the language :) But little does that matter, all you have to do is admire her work—no words are necessary.
I wish I made these. They’re that beautiful. Andrew Townsend’s NTU Degree Shows 09 invitations and print materials look just wonderful. Mixing patterns with colour and a strong typeface surely hits the right spot. See for yourself (definitely browse his website for more treats):
Brandient won Best of Awards and Merit for Dedeman and CEC Bank this year on Rebrand. I can’t describe how proud I am to have taken part in these projects and especially to see Brandient recognized as a top-level branding and design company, not only in the under-developed romanian market, but on the international one, running with the ‘big dogs’ :)
You can see the before and after logos in the following images:
This beautifully-set-typography poster knocked me out. If the film is half as good, it’s definitely worth watching (Big River Man on IMDB). Wonder who made it—movie posters are rarely this well-designed, they usually go for big, red Futura Ultra Bold or the ‘classic’ Trajan.
Wonderful work and especially eye-drooling typography from Mucca Design (offices in NY and SF). I like how they manage to generate series of books, not just individual covers—talking about covers, you should definitely check the new covers on Design Challenge.
Remember the Periodic Table of Typefaces? Well, you can print your own now—thanks to the high demand, the kind folks at Squidspot can send you the vector files—donating is of course encouraged. I surely got mine already—I couldn’t consider myself a type-fan without having this on my wall :P
You can also buy the new versions, printed silver on black or white:
