"...There are, however, some designers and even clients who insist that the public deserve and will respond to much higher standards in graphics. They are convinced, as Charlie Chaplin was convinced, that the best way to entertain the public is to first entertain oneself."

Type jewelry from Base Design

Posted: March 27th, 2009 | Author: Iancu | Filed under: design, identity, type | Tags: , , | No Comments »

Base Design developed this insanely beautiful type-based identity for Karen Karch, a NY jewelry store. I’d love to see how their store looks like, how the alternating type is further applied to POS, stationery, livery and so on.

this-is-base-karen

karen-karch

karen-2


(thanks go to Alin)

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