"...There are, however, some designers and even clients who insist that the public deserve and will respond to much higher standards in graphics. They are convinced, as Charlie Chaplin was convinced, that the best way to entertain the public is to first entertain oneself."

Paprika — design from Canada

Posted: December 17th, 2008 | Author: Iancu | Filed under: branding, design, identity, packaging, type | No Comments »

Outstanding work from Paprika, based in Montreal, Canada. The prints will make you drool, for sure. Emboss, foils, laser, diecuts, you name it. I also admire their identities, minimalistic, simple, most of them based on type and images — one doesn’t need a complicated logo when a good, clear&functional visual identity is present. Another thing to admire is their ability to create both rational, strong design and emotional, delicate design (check out their beautiful packaging).

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(via Dieline)

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