"...There are, however, some designers and even clients who insist that the public deserve and will respond to much higher standards in graphics. They are convinced, as Charlie Chaplin was convinced, that the best way to entertain the public is to first entertain oneself."

Markwald&Neusitzer—one of the reasons I became an identity designer

Posted: July 4th, 2008 | Author: Iancu | Filed under: design, identity, personal | No Comments »

Markwald&Neusitzer are a design office based in Frankfurt, Germany. And one of the first reasons I eventually became an identity designer. Their Stadt Wuppertal identity—their hometown, I guess—made me choose a similar topic for my diploma project and hope of working one day on such complex and challenging projects.

I remember that I was enchanted by the clearness of their design, of their layouts. Little did I know at that time of Muller-Brockmann, whose influence is so obvious now :) Take a look, it’s surely worth it: