"...There are, however, some designers and even clients who insist that the public deserve and will respond to much higher standards in graphics. They are convinced, as Charlie Chaplin was convinced, that the best way to entertain the public is to first entertain oneself."

Once in a life time (or how advertising works)

Posted: June 14th, 2007 | Author: Iancu | Filed under: advertising, design, personal | 2 Comments »

Lest I be dying of thirst will I ever buy another drink from a vending machine.

Why ? Simple (not) . A few days ago I saw a print in a small magazine showing a new product called Limo, a sort of lemonade. The ad was nice, the bottle looked ok, resembling Philipe Starck’s sleek lemon press called “Juicy Salif“, so I decided to try it. Well, first mistake. It tastes like crap. Lemon crap to be precise. When I complained of this to a friend I was told Schweppes bitter lemon is a lot better. Today, after walking for an hour in the sun, I thought I should try a Schweppes. Since I was waiting for the tube, I only saw Schweppes in Coca Cola’s vending machines. Tried a few which either were out of power or out of Schweppes, lost a tube, but in the end I managed to find one machine that took my money after pressing the right button. After 2 minutes of waiting, reviewing in my mind all possible kicks that could make the machine give back my money, PLOP! comes out a bottle: Cappy Grapefruit.

The horror… I hate grapefruit juice. This is how I convinced myself that buying for a vending machine is pretty much like russian roulette: you never know what you’re gonna get :P I will try Schweppes though, at least once :)

Gotta love Starck’s design nevertheless :)

2 Comments on “Once in a life time (or how advertising works)”

  1. 1 vlad said at 8:38 PM on June 14th, 2007:

    i kinda liked the bottle and the “substance” in it. the juicy salif design is what I don’t like very much. it looks creepy.

  2. 2 Iancu said at 11:25 AM on June 15th, 2007:

    Well, what can I say except de gustibus.. :) I said I liked the bottle, that’s why I bought in the first place. The label and the product itself, however, are a completely different story, IMO.

    I’m not into excesively organic design, like Karim Rashid’s (but I can’t deny that he’s good just because I don’t like his works either). For me great design would be Bauhaus with a little hint of organic :P

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